A Laredo Truckload driver, Gerry Palacios, truly embodied the spirit of giving that defines Averitt when he chose to donate his Red Thinkin’ Rewards points to St. Jude Children’s Research Hospital®. Through years of safe driving, consistently meeting KPIs, and achieving career milestones, Gerry earned an impressive 1,403,975 Red Thinkin’ Rewards points. Rather than redeeming them for himself, he made the selfless decision to donate every point to support the children and families served by St. Jude.
What is Red Thinkin’ Rewards?
Red Thinkin’ Rewards is a unique program designed to recognize and celebrate the contributions our associates make every day. Associates earn Red Thinkin’ Points for safe driving, meeting team goals, and reaching career milestones, such as a 10-year hiring anniversary with Averitt. These points can be redeemed through the Red Thinkin’ Rewards catalog for a wide range of items, including electronics, travel, concert and event tickets, jewelry, and much more—allowing associates to enjoy the rewards of their hard work in a meaningful way.
Gerry, who also serves as a member of our Driver Advisory Council, has visited St. Jude twice in Memphis. His goal was simple and heartfelt: to help ensure the children could receive toys for Christmas or choose something special for themselves. In recognition of Gerry’s generosity, a matching contribution was made to Averitt Charities, doubling the impact of his donation for those in need.
Gerry’s actions serve as a powerful reminder of what truly matters—giving from the heart and making a lasting difference in the lives of others. His decision to transform years of hard-earned rewards into hope and joy for the children of St. Jude reflects the values that drive our team and the culture we are proud to share.